Ledger Still Life

Videos Unboxing / short film 4K / 14s runtime / 2023

Still frames Unboxing / Fungal / NFT gallery owner /4K / 2023-2024

We've been commissioned by Ledger, the French leader in cryptocurrency and NFT security, to create a series of still-life images. Each tells the story of an individual through the objects of their daily lives, including their Ledger Nano X.

Fungal Network

Starting from the principle of fungal network, analogy of the blockchain, we create original and elaborate hybrid sculptures, actors of the contrast between the organic/wild world and the one shaped by the human hand.

Living and animated, like a case, these creations will emphasize a mineral power, testimony to the very idea of robustness and resilience.

In addition to daring compositions, the textures will have to be meticulously worked out, between fragility and solidity.

We will thus be able to propose to explore different phases of physics/biochemistry that nature offers: Erosion, propagation, wind, sublimation, and so many others.

As an inexhaustible creative laboratory, inspired by the most beautiful creations of the earth, we will have in heart to put in image the idea of the work in common to realize objects or precious ideas.

A sharp, area light, displaced diagonally – is the recommended way to provide contrast highlight to the subject of the scene.

Adding natural and warm lights, such as gobos, for the environment are recommended to invite the viewer into the scene.

Materials(Visuel Gris)

The choice of the material is decisive in the composition. Materials add texture and provide harmony to both the composition and narrative storyline.

Concrete, chrome and stone for instance, represent robustness and security in addition of being natural. Balance is achieved through creative storytelling.

One Life

These still lifes are about one person: a young NFT art gallery owner preparing her new exhibition.

On this Ledger are the upcoming artist's NFT pieces.

She is in front of a cocktail after a long day of negotiation and the contents of her bag, out of frame, are placed on the table.

A fundamental concept that underpins our visual storytelling is the incorporation of a consistent theme, a "fil rouge," that will run through all our creative.

THE FIL ROUGE

While every still life photo may differ in subject and context, the "human touch" remains a constant thread. This consistency in approach cultivates a recognisable and distinct visual identity for Ledger.

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