Fairmat
Leading agency: Première Saison.
Videos short films 4K / 30s runtime / 2025
We've been commissioned by Fairmat to deliver a series of video assets promoting their two major innovations - Fairply and Infinity loop - highlighting Fairmat's identity and recycled carbon composites technology.
Unveil Fairply
ABOUT –
Present the new FairPLY, starting from a carbon fiber chip, which is assembled on a plate, before becoming a finished product: A Padel racket.
Infinity Loop
ABOUT –
To showcase Fairmat's new ability to remove and replace chips on its products, creating an infinite loop of reusable material—particularly through plasma technology. This allows us to move from one product to another.
Brand Film
Research & Development was arguably the most important step of the process.
Working closely with the internal team this phase yielded a lot of different ideas, directions, and potential visual solutions for the brand.
Below you will find a selection of the frames that were created during this phase of the project.
Credits
Client: Fairmat
Production Company: Première Saison
Producer: Cyril Blanc
Lead 3D Designer: Damien Laudier
Lead Motion Designer: Joffrey Escudier
2nd Motion Designer: Matthieu Forgas
Montage, Color Grading et Sounddesign: Pierre Corbet
Réalisateurs: Anaël Dang & Théo Cataldo
Chargée de production: Clara Lamarque